ECOral is a proposed start-up business established to provide an environmentally friendly oral care option to consumers looking to reduce their plastic consumption.
The report examines opportunities arising from the development of the ECOral Eco Brush. The report provides an analysis on the personal oral care industry, examining the social impact, marketing mix, profit analysis and a stakeholder charter of ECOral.
This assignment was conducted in a team of 4 students, my business idea ECOral won the class pitch and was used to develop the teams industry report. My role in the team was to lead the group, where my contribution to the report included the introduction, macro environmental analysis, competitor analysis, customer personas and overall design of the business report.
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