Brand and Identity Design

This project required students to the create a brand and design its brand identity. The brand I established was a fake tan company named Goldie Luxe. Appealing to young women aged between 16-25 Goldie Luxe's brand identity is feminine and young. The colour palate is simple and gold detailing is used as a signifying element drawing on the name and glow of the fake tan product.

[01] Branding landscape